Campaign Overview
AR Drawing approached ZQAO with an ambitious goal: to become the leading AR-powered drawing application in a crowded mobile app market. With limited brand awareness and stiff competition from established drawing apps, they needed a campaign that would generate massive organic reach while maintaining authenticity.
We developed a multi-phase influencer strategy targeting art students, hobbyist creators, and professional digital artists across TikTok, Instagram, and YouTube, focusing on educational content that showcased the app's unique AR capabilities.
The Challenge
Over 200 drawing apps competing for the same audience with similar features and value propositions
Traditional paid ads yielded only 0.8% install rate from impressions with high CPA
Limited marketing budget requiring maximum efficiency and measurable ROI
Our Strategy
Creator Identification & Onboarding
Identified 150+ micro-influencers (10K-100K followers) in art and education niches. Focused on authentic creators with high engagement rates rather than vanity metrics. Developed comprehensive creator briefs and onboarding materials.
Content Creation & Testing
Developed 7 content formats including tutorials, time-lapses, and before/after transformations. A/B tested approaches across different platforms to identify highest-performing content types and messaging angles.
Scaled Distribution & Optimization
Launched coordinated posting schedule across all creators. Implemented real-time performance tracking and content optimization based on engagement data. Scaled to 300+ pieces of content per week.
Campaign Results
Additional Performance Metrics
ZQAO didn't just help us launch an app—they built a movement. The authentic creator partnerships they cultivated turned AR Drawing into a cultural phenomenon in the art community. We exceeded our 12-month goals in just 6 months.
Key Takeaways
Micro-Influencers Drive Quality
150 micro-influencers outperformed 10 macro-influencers in both engagement and conversion rates, proving authenticity beats reach
Educational Content Converts
Tutorial-style content achieved 3.2x higher conversion rates than promotional posts
Platform Diversity Matters
Multi-platform approach captured different audience segments effectively with tailored content
Community Building Scales
User-generated content created a viral loop effect that amplified reach organically beyond paid efforts
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